"Ciao, Bella!" with Valentina Marzullo
From Hollister model to influencer, for Valentina Marzullo, following her passion meant leaving behind the Roman scenes of Italy to experience the world behind the handheld screen.
I always followed my dreams and my passions. I saw the future in social media, I believed in it,” chimed Marzullo on how today’s handheld media contributes to her own work. For twenty-nine-year-old Italian influencer and traveler, life on social media is perfectly timed and curated, but for Marzullo, she is conscious of its teachings. One note she makes, lines must be drawn when it comes to life on and outside the handheld screen. “It is very hard because sometimes you feel like your life is all on social media. I just take care of my personal things and I am trying my best to not share all my private life. I find that we should never exceed that subtle threshold between public and private life.” On the other hand, “There are many positive aspects,” exposed the influencer, “as the negative ones. The beauty is definitely the novelty, getting to know so many good people and having the chance to give part of your creativity to brands that believe in you. Invest and marry your image on social media.” Looking at the world through different lenses, Marzullo plays to those advantages, merging travel and fashion into a tangible portfolio.
Almost ten years ago, Rome native Marzullo took her fashion and costume studies to the world wide web, launching The Chic Attitude. “It all started with a passion and when I realized that it was becoming a job – and therefore something serious — I decided to move to Milan.” Upon settling in one of the major fashion capitals in the world, Marzullo knew the opportunity presented a chance to showcase her effortlessly chic style. Fashion is what calls her identity. “It is how I want the world to look at me.” This comes as a sign of growth for the influencer, from once-upon-a-time working as a model and shop assistant at Hollister & Co. Deemed as her job, and for many like her, creating her blog was just the start of something new.
From Paris to Milan to New York, style differentiates person to person, but to Marzullo the scale is expansive. “The difference is immense! Every time I go to Los Angeles or New York, I literally fall in love with their way of dressing, beyond the type of clothing, it’s completely different from the European one. I love the mood of Los Angeles. Then there’s the influential beauty of Dubai. They have strong self-confidence and a unique way of dressing.” The major takeaway for Marzullo in global styling among all cities, neutrality. “Definitely neutral colors that match my skin perfectly.” One influential location: Paris. “Paris is a great source of inspiration for me! It is one of the cities that I appreciate most for the class and style that sets it apart, it is so chic.”
Scrolling through Marzullo’s Instagram and site, followers are more than likely coveting this stylish traveler in none other than her go-to uniform — denim, tee, oversized blazer. A true staple among the social elite. “The perfect piece could be a white linen shirt with a masculine cut, perfect as a cover-up for a day at the beach and precious if enriched with statement accessories for a lunch by the sea. One-piece swimwear are definitely my fav, so feminine.” Duly noted!
